R$30,000first-package value
R$14,000–16,000modeled renewal value
46.7%–53.3%modeled renewal rate
Cohort and assumptions
EWF supplied 15 learners, 48 lessons per package, R$2,000 per learner and approximately half purchasing a second package. This case treats R$2,000 as the price of each package, including the second one. Seven and eight renewals bracket half of 15.
| Renewed learners | Renewal rate | Packages | Contracted lessons | Renewal value | Total value |
|---|---|---|---|---|---|
| 7 | 46.7% | 22 | 1,056 | R$14,000 | R$44,000 |
| 8 | 53.3% | 23 | 1,104 | R$16,000 | R$46,000 |
What renewals contribute
At the modeled package price, renewals contribute 31.8%–34.8% of total contracted value and add 336–384 lessons to the initial 720. That places modeled annual contract value per learner at R$2,933–3,067, and the package price at R$41.67 per contracted lesson.
Use the same renewal denominator each year and distinguish learners from package purchases. For operational reporting, compare planned capacity with lessons delivered once attendance and scheduling data are available.